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Associate Vice President of Marketing

Company: CTI Education Group
Location: Norman
Posted on: February 23, 2021

Job Description:

Job Description - Associate Vice President of Marketing (210276) Associate Vice President of Marketing - Job Number: 210276 Organization : Public Affairs Admin Job Location Schedule : Full-time Work Schedule : Monday-Friday 8am-5pm Salary Range : Commensurate with experience Benefits Provided : Yes Required Attachments : Resume, Cover Letter Job Description - - - The Associate Vice President of Marketing (AVP) at the University of Oklahoma provides marketing leadership to the university community. Through leading and directing the marketing department within the Division of Marketing and Communications, the AVP designs, coordinates, executes, and evaluates the effectiveness of university-wide marketing campaigns and programs. The marketing department provides services in the areas of strategic marketing, digital strategy, social media, visual creative services, and web infrastructure. The AVP will have experience in oversight of each of the areas in which the marketing department offers services. Reporting directly to the Vice President for Marketing and Communications and Chief Communications Officer (VP), the AVP advises and assists the VP, president, other executive officers, and college and departmental leadership in establishing goals, developing suitable strategies and tactics, and executing upon a clearly developed marketing plan . This role is responsible for creating and implementing a strategic marketing plan which supports the fulfillment of the university's strategic plan. The plan will: adhere to and be measured by clearly defined objectives; amplify the university's standing across all digital mediums; and deliver messages that advance OU's purpose to change lives. The ideal AVP will possess significant higher education marketing experience and demonstrate strong leadership working with many diverse constituencies. This position must be a strategic thinker focused on a high-level effort to modernize and drive the University's marketing, leveraging all of OU's strengths into a unified strategy. Superior communication skills, the ability to manage a diverse team of creative professionals, and a keen sense of organization are also requirements. KEY RESPONSIBILITIES

  • 35% - Develops and implements forward-thinking marketing strategies that: enhance the visibility, brand, and institutional reputation on a local, state, national, and global level; and promote awareness, understanding, and support of the university's purpose and objectives.
  • 20% - Acts as a strong people manager overseeing a diverse set of skillsets and talents, casting an integrated marketing approach for the department's varying teams (strategy, web, creative services, social, etc.) and demonstrates a proven ability to coach, lead, develop, and inspire others to achieve their professional best
  • 15% - Provides marketing counsel to all functions of the university to ensure that marketing efforts are consistent, effective, and clear and leads efforts to build community and engage audiences through cohesive targeted digital marketing efforts
  • 10% - Expert at collecting, analyzing, and interpreting qualitative and quantitative data and information to develop thorough understanding of stakeholder motivations, preferences, and opinions and be appropriately responsive to emerging trends or issues
  • 10% - Serves on the university's Trademark Advisory Committee and helps plan MarComm's semi-regular Integrated Marketing and Communications meetings and workshops
  • 5% - Promotes an inclusive environment and drives a strategy to communicate with OU's wide range of audiences
  • 5% - Adapts messaging and communications style to effectively reach and influence various internal and external stakeholder groups Job Requirements - - - Required Education: Bachelor's Degree in Marketing, Communications or similar field OR an equivalent combination of education/job related experience
    • --7-10 years of marketing and communications experience Skills:--
      • Ability to formulate, develop, and implement high-level marketing strategies for the institution
      • Experience in crafting and executing media buys
      • Expertise leading and motivating teams
      • Continuously researches and develops knowledge about marketing and innovation trends both in and outside of higher education
      • Possesses exceptional collaboration skills for cross-university partnership Advertised Physical Requirements:
        • Must be able to engage in repetitive motions, and communicate effectively Department Preferences:
          • Preferred extensive experience in higher education
          • Master's degree Supervision:--Primary Supervisor, 1-5 Special Instructions: --If you are selected as a final candidate for this position, you will be subject to The University of Oklahoma Norman Campus Tuberculosis Testing policy. To view the policy, visit https://hr.ou.edu/Policies-Handbooks/TB-Testing . Hiring contingent upon a Background Check? - Yes Special Indications : None Job Posting : Jan 28, 2021 JOB DESCRIPTION HELP Required Attachments Documents required for this position are listed under the "Required Attachments" section of this job listing. You will be required to upload and attach these documents in the application process. Important: ALL required documents must be attached to your job application or your documents will not be visible to the hiring department!

Keywords: CTI Education Group, Norman , Associate Vice President of Marketing, Advertising , Norman, Oklahoma

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