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Digital Marketing Specialist

Company: Norman Regional Hospital Authority
Location: Norman
Posted on: July 30, 2022

Job Description:

Overview

Norman Regional's Marketing Department supports the Health Systems mission to be the leader in health and wellness care through marketing and communication. Our team is responsible for marketing, digital management, advertising, public relations, social media and internal communications. Our department values mirror the Health System and include respect, growth and support for Marketing team members.

Our department uses SEMRUSH, Ahrefs, Google Tag Manager, and Google Data Studio and various social media platforms.

Responsibilities

Develops, oversees and executes a comprehensive digital marketing strategy. Plans and creates opportunities to engage with target audience to enhance the Norman Regional Health System brand and support organizational growth and consumer engagement objectives and generate inbound traffic and conversion to digital assets. Provides strategic direction, best practices, standards and implementation of digital content delivery. Integrates digital marketing with brand, direct-to-consumer and community outreach strategies, and tracks and reports on the effectiveness of digital marketing efforts across the system.

Qualifications

1-3 years of related experience and/or training in developing marketing, digital marketing strategy, email marketing, managing digital programs and online advertising campaigns or additional media marketing.

Experience with HTML, JavaScript, and content management systems. Experience with Google Analytics, Google My Business, and SEO practices.

Keywords: Norman Regional Hospital Authority, Norman , Digital Marketing Specialist, Advertising , Norman, Oklahoma

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