Sales Director
Company: Primrose Retirement Communities, LLC
Location: Shawnee
Posted on: May 12, 2022
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Job Description:
Full-time; Days, Evenings Sales experience is requiredPrimrose
Retirement Community is searching for someone who wants to end each
day knowing their contributions are valued and have positively
impacted others. Someone who wants their career to be full of
meaningful interactions and most importantly, purpose. This person
must have a passion to help others live their best quality of life
and a desire to serve as an advisor to seniors, their families, and
referral partners. If you wake up and think, "Whose life can I
change today?", this might be the perfect career for you!Primrose
Retirement Communities, LLC, provides high-quality independent and
assisted living communities in over 32 locations and 17 states
across the country. Headquartered in Aberdeen, South Dakota since
our founding in 1989, our mission is to create a happy and healthy
living environment for seniors. Our motto "this is living!" guides
us in every aspect of our work from providing personalized
attention and a full and exciting activities calendar to our
friendly and welcoming atmosphere.Primrose offers a competitive
salary, a full benefits package including a 401K match, 3 weeks of
PTO, annual pay increases, and so much more!PRIMARY
RESPONSIBILITY:Responsible for increasing occupancy by conducting
consistent outreach and developing relationships with referral
sources, evaluating prospective residents needs and wants and
completing follow up based on those needs and wants, and conducting
visits for prospective residents and their family members.SPECIFIC
RESPONSIBILITY:Achieve and/or exceed budgeted occupancy goals.
Conduct inquiry calls utilizing an inquiry sheet.Conduct onsite and
home visits with prospective residents and their family.Conduct
meaningful follow up contacts with prospective residents and their
family daily. Meaningful contacts are defined as face-to-face or
ear-to-ear conversation and should result in becoming one step
closer to a sale.Record follow up with prospective residents, their
families, and referrals in Right Click within 3 days of your
activity.Conduct all marketing efforts including but not limited to
sales, outreach, networking, and event planning.Follow company
policy and procedures.Analyze marketplace demands and competitors.
Document observations and maintain a Competitive Analysis report to
be submitted to Home Office twice per year.Develop relationships
with professional referral sources.Manage consistent outreach to
professional referral sources through scheduled face-to-face
visits.Submit a detailed 30/60/90 plan and goals outlining
referral/prospect/resident events. Attend any community sponsored
events/organizations that fit within the Primrose mission
statement.Conduct and assist with team training on the inquiry
process, onsite visits and customer service.Maintain an active,
meaningful wait and future resident list.Review marketing
collateral materials and local community website with Regional
Sales & Marketing Manager to keep them updated and fresh. Focus 90%
of your time on income producing activity which means making calls,
setting appointments, and following up with prospects, family
members, and referral sources. Participate in regular sales and
marketing calls with Home Office personnel. Participate in
management team meetings.Assist with coordination and successful
implementation of move-ins. Assist with manager on duty
responsibilities if required. Utilize your Regional Sales &
Marketing Manager as a resource for tools, planning and strategy.
Other duties as assigned by the Executive
Director.QUALIFICATIONS:Bachelor's degree in marketing or related
field preferred or equivalent experience Previous senior living,
marketing or sales experience preferredAbility to overcome concerns
and develop meaningful relationships with prospective residents and
their family membersWillingness to work productively with other
departments Self-motivated and goal oriented Demonstration of
ability to establish long-term relationshipsWillingness to engage
in consistent one-on-one conversations with referral sources Able
and willing to work flexible hours to meet customers' schedule
Keywords: Primrose Retirement Communities, LLC, Norman , Sales Director, Executive , Shawnee, Oklahoma
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